The Good Funeral Guild is an initiative brought to you by the Good Funeral Guide.  We are a collective of like-minded people working to change funerals for the better.


Membership of the Good Funeral Guild is open to anyone who is committed to improving funerals - for everyone.


The mission of The Good Funeral Guild is not to reflect change in funerary practices but to be the change. We do this by:



Offering the means and opportunity for the exchange of ideas and proposals among Guild members



Fostering a spirit of community among people interested in end-of-life matters and funerals



Fostering collegial, supportive and collaborative practice among deathworkers



Debating both topical and enduring issues around end-of-life matters and funerals



Enabling discussion and debate between funeral professionals and the public



Commenting on and contributing to the evolution of funerary rites and practices



Monitoring and commenting on the funeral industry



Nurturing, supporting and encouraging innovative, progressive practice among undertakers and ceremony leaders and launching initiatives to improve the experiential value of funerals for bereaved people



Publishing the work of innovative thinkers



Raising public awareness of end-of-life and funeral consumer issues



Acting as an interface between the funeral industry and the public and promoting better public understanding of deathcare and the commemoration of the dead



Making available to the print and broadcast media information which will enable them to create useful, well-informed content



Creating a comprehensive information resource for funeral consumers



Lobbying HM Government and the funeral industry’s trade associations (NAFD and Saif) in support of the interests of funeral consumers


The Good Funeral Guild welcomes members from Funeralworld and beyond.  Our members include traditional and modern funeral directors, celebrants, ministers, grief counsellors, gravediggers, embalmers, stonemasons, memorial makers and many other people who are committed to improving funerals.


Membership of the Good Funeral Guild comes with many benefits:

Exclusive Facebook Group


This is the Facebook group for anyone with a professional or personal interest in making funerals better.  Discussion and debate is encouraged.

Professional Exposure


Public listing as a member of the Good Funeral Guild along with links to your work.

Event Invitations


Invitations to regional gatherings offering free, generous and confidential exchange of ideas and best practice with fellow Guild members.

Guest Blogs


Write for the influential GFG Blog on pressing matters related to funerals.



Introductions to useful contacts and likeminded people.

Mystery Shopping


Mystery shop for the GFG – your feedback on funeral directors, natural burial grounds, cemeteries and crematoria will help build a picture of what is currently available for bereaved people in the UK.

Support & Guidance


Encouraging advice from Guild HQ is always only a phone call or email away.

Spread the Word


Post announcements, job vacancies and work experience requests.



Stay up-to-date with a regular Guild newsletter with the latest news from Funeralworld.



Make the most of discounts for tickets to the annual Ideal Death Show and Good Funeral Awards.

Guild Logo


Use the handsome Member of the Good Funeral Guild logo on your website.



A FREE copy (worth £4.99 if purchased from Amazon!) of Adventures in Funeralworld – the Best of the Good Funeral Guide Blog 2008-16

Oh and a shiny lapel pin!





All for the princely sum of £1.50 a week. You couldn’t get a decent coffee for that.



You can set up a weekly, monthly or annual PayPal payment, set up a standing order or we can invoice you annually – whichever suits you better.



In addition, you will be helping ensure that The Good Funeral Guide doesn’t suffer another near death experience for want of funding, and in the process you’ll be helping keep this essential resource available in the public domain for all the people who have yet to realise how much it is needed.


Announcement coming soon.


We look forward to meeting you.

If you would like to join up then it’s easy –  either go straight to the PayPal button below and select the way you’d like to pay your subscription, or if you’d prefer a different payment method just email and tell us you want to be a Guild member. We’ll take it from there.